For some people, the beginning of October marks the official countdown to Halloween. If you’re a beauty aficionado, however, it also means the kick off to a new slate of fall beauty launches. Maybe it’s the budding anticipation for holiday releases or the extra time you’re probably starting to spend indoors, but regardless, one thing most of us can agree on is that this season of beauty-product drops just hits differently.

With the colder months hovering just right around the corner, a common theme we’re looking at can be summed up in one word: rich. From decadent body lotions, spicy-scented fragrances, and hydrating hair products, there’s something comforting about refreshing your beauty routine and cabinet this season. Should you also be an early bird, you can even get a head start on your holiday shopping and beat the crowds. A win-win.

To help make the narrowing-down process easier, PS beauty editors have tried dozens (if not hundreds) of new product launches in order to recommend you the absolute best of the best. If you’re looking for a starting point, you can use this list to kick off your October beauty shopping. Keep reading ahead for the best new beauty launches this month.