Google Algorithm 2024: We’re Improving Search to Deliver More Relevant Information and Fewer Results Tailored Solely for Search Engines.

Google’s March 2024 core update aims to improve the quality and relevance of search results by reducing unhelpful, irrelevant, and unoriginal content. The update includes a core update and a separate spam update, each targeting different aspects of search and SEO practices. The update also penalizes AI-generated content.

Every day, individuals rely on Search to discover the best content available on the web. Over the years, we’ve implemented stringent policies and automated systems to combat spammers, constantly adapting to emerging tactics aimed at manipulating search results with subpar content. Today, we’re excited to announce significant changes aimed at elevating the quality of Search results and enhancing their relevance to you:

1. Enhanced Quality Ranking: We’re implementing algorithmic improvements to our core ranking systems to prioritize the most informative content while minimizing the presence of unoriginal material in search results.
2. Revised Spam Policies: Our spam policies are undergoing updates to weed out the lowest-quality content from Search, including expired websites repurposed for spamming and obituary spam.

Reducing Low-Quality, Unoriginal Content

Building on our efforts from 2022, where we fine-tuned our ranking systems to diminish unhelpful and unoriginal content, we’re incorporating those learnings into our March 2024 core update. This update involves refining our core ranking systems to better identify webpages lacking in utility, offering poor user experiences, or appearing solely for search engine optimization purposes.

We anticipate these updates will significantly decrease the presence of low-quality content in Search results, redirecting more traffic to reputable and valuable websites. Based on our assessments, we anticipate a collective reduction of 40% in low-quality, unoriginal content in search results.

Enhanced Spam Prevention Measures

Our longstanding commitment to combating spam continues with several updates to our spam policies. These updates aim to address new and evolving abusive practices that lead to the proliferation of unoriginal, low-quality content in Search. We will now take action against a wider range of manipulative behaviors under our spam policies.

1. Scaled Content Abuse: To combat the increasing sophistication of scaled content creation methods, we’re strengthening our policy to focus on abusive behavior aimed at producing content at scale to manipulate search rankings, irrespective of whether automation, human involvement, or a combination is employed.
2. Site Reputation Abuse: Websites hosting their own quality content may inadvertently harbor low-quality content from third parties seeking to exploit the hosting site’s reputation for ranking benefits. We will now consider third-party content of very low value, primarily generated for ranking purposes without the oversight of the website owner, as spam.
3. Expired Domain Abuse: Instances of expired domains being purchased and repurposed to boost the search ranking of low-quality or unoriginal content will now be classified as spam.

Read About February Google Algorithm Update

As we continue to serve billions of queries daily, we remain committed to improving Search quality and minimizing the presence of low-quality content. Our goal is to provide users with valuable and relevant information while staying vigilant against manipulative practices.